Baie [bè], is a French feminine noun with a double meaning: " baie " as the grape berry, but also " baie " as a sun-drenched bay. 

The name Oh my Baie plays with words and meanings. The "Oh" refers to the alcohol molecule while also evoking surprise, and the "O" as in zero symbolises the absence of alcohol.. The phrase "Oh my" is a playful reference to the founder's British roots.

Inspired by the vibrant spirit of Mediterranean summer, Oh my Baie uniquely connects the vineyard and the sea, creating memorable moments that embody the essence of sunny days and convivial gatherings. An escape to warm days at the beach, sun-kissed salty skin, gentle sea breeze, poolside chills, the sound of cicadas, sunset aperitifs, balmy starry-nights...

The founder

"Having grown up on the magical island of Ibiza, the Mediterranean sun has always flowed through my veins, which is why I wanted to nourish Oh my Baie with ongoing summer energy. Each glass will take you back to your favourite summer memories.

It all started in the vineyard. As the daughter of a wine importer, I was immersed in the world of wine from a young age. After a career in law and business, working in both the luxury hospitality and the wine industry, the idea of creating a sophisticated alcohol-free rosé came to me during my second pregnancy.

As a passionate wine lover who could no longer drink alcohol, I found myself missing the same conviviality with my friends and family at dinner parties, weddings, celebrations and other social gatherings. I don't drink sodas or ready-made juices because of the high sugar content, and simply drinking water soon became mundane. It also became clear to me while you don't need alcohol to have a good time, having a sexy drink alternative makes the experience even better. 

I imagined Oh my Baie so that all those who, like me, do not drink alcohol, for whatever reason, could offer themselves an elegant alternative and enjoy the pleasure of wine and conviviality, without compromise.

After eighteen months of research and development, I launched my first vintage in December 2024: LE ROSÉ 0.0%..

Join us for an endless Oh my Baie summer.

Santé!"

Charlotte